Our story

Hi, we’re Lily and Faye — a mother-and-daughter team from London, and the heart behind Lily & Faye.

Our brand was born from years of shared strength, love, and the kind of bond only mothers and daughters truly understand. We’ve faced life’s challenges side by side, lifting each other up through every high and low. Out of that journey came a simple dream: to create something beautiful for women who give so much of themselves every day.

At Lily & Faye, every piece is chosen with care, intention, and a deep appreciation for the women who wear them. We imagine you — whether you’re a mother, daughter, friend, or all three — putting on something that makes you feel confident, seen, and effortlessly yourself.

When you shop with us, you’re supporting a small London business built on love, resilience, and generational strength. And we’re truly grateful you’re here.

With love,
Lily & Faye 💛